Course Introduction

The duration of this course is one day. This course allows the delegates to understand the basic concept of customer experience (CX). A candidate can also learn how the customer experience is different from customer service. This course enables the managers to understand the practically designing and delivery of the strategy. A participant will get familiar with the tools and techniques of customer experience. A delegate can create the business case and execute the customer experience strategy.

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    A delegate can understand the concept of customer experience strategy

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    Learn the concept to build the business case for customer experience investments

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    Gain the knowledge about how to assess the customer experience of organisation

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    Understand the emotional engagement and their importance in customer experience

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    A candidate can learn the designing process of customer experience programme to deliver the CX strategy.

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    Gain the knowledge to develop the customer experience culture.

What’s included

BPT offers more benefits. Here is what's included with this course:


Tutor Support




  • Any person can conduct this course, so there are no prerequisites.
  • No need to learn the pre-course.
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Delegates will learn how to

The candidates will learn about:

  • Understand the importance of customer experience
  • Learn how customer experience is differ from the customer service
  • Gain the knowledge about live customer experience and their reviews
  • Understand the construction of business case for the Customer experience
  • Learn the concept to develop the KPIs of customer experience
  • Understand the tools and techniques of customer experience
  • Define the framework of customer experience
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Target Audience

A director, manager or any other person can attend this course who wants to improve their skills to manage the customer experience.

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Course Information



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